Statement of intent


For my masthead, I intend to use two different fonts that are slightly offset of each other, each with different colours.  For mise-en-scene, I will use a plain, solid background. My first cover willl be created using studio lights and a black wall. For my second cover I will photoshop my model onto a grey gradient background. The mise-en-scene of my first cover will juxtapose the model’s white shirt which will make her seem very powerful. The mise-en-scene of the second cover shall produce a more industrial feeling. The banner will advertise ‘win a free holiday’ to attract a younger audience. The genre will be affordable fashion to appeal to the younger 16-25-year olds target audience of Bauer’s fashion magazines. The clothing will be from the high-street which appeal’s to the younger audience. I will use two young female models of different social groups. Both representations shall attract my target audience because it’s relevant to modern culture. My cover stars shall be positioned in liberating positions to show confidence. The overall message promoted is that women don’t have be dominated by men. This is appropriate for my audience because it targets the younger generations beliefs and attitudes, therefore appealing to them because it is a way of expressing their views. 

For my website, I will use a black web banner with my masthead on the left, to the right will be all navigational features allowing the audience to easily navigate. After the navigational features shall be all of the social media links. Underneath the web banner shall be a main image with a description of it underneath. Following on from that will be various news articles which will be attached to my navigational links. At the bottom there will be another set of social media links, to engage and inform the viewer. My design choices are going to attract my audience because the colours shall be complimenting each other this will make the user feel much more mature. The structure of my website will offer interactivity because the social media links will be one of the first visible things available to the viewer and at the bottom will be the rate us, contact us and more to also offer interactivity. Another feature that the website will have is all of the links to online shops that I have spoken about in the website and magazines to offer interactivity and reach audience pleasures.

To produce the synergy between my magazine covers I will use the same models and more on my website to create synergy which shall be promoted in an un-patriarchal nature. I shall create my own social media icons using the colours form my covers, contents pages and websites to also create synergy. This will be attractive to the audience because it’s something that they haven’t seen before, s they’re used to the normal colours, and will therefore attract them to the pages . I have achieved synergy by using two very young, stylish models on my front covers.


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