My target audience are 16-20 year old females in specific because in my surveys gave a majority of female replies, for example in the pie chart of male and female respondents 66% of females answered so I have the most information about them. They're a digitally naïve and connected group of individuals, however they do not like to keep up with new news and styles of celebrities, as shown in...
47% of the survey takers said that they do not care what the styles of celebrities are, this will influence my magazine cover because I will not put a celebrities name on the front cover to bring in more of an audience.
They like low end products as shown in the survey...
Brands that are low end include Primark, F&F, Lonsdale, Domyos and Quecha. This has effected my plan because I will put low end clothes from Primark and other clothes stores on my models to promote their preferred brand and to try and save money on new fashions.
These females fit into the D-class socio-economic group because they're in education, possible part time unskilled labour and as a result have little amounts of money to spend on clothes and fashion.
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